Eileen O’Sullivan, CFO and COO of dotMobi, interviews Wes Biggs of Adfonica.

Device Atlas powers device detection on the Adfonic mobile ad network. Eileen O’Sullivan asks the following questions to Wes Biggs:
- What’s happening in mobile advertising in Europe?
- What exactly is a mobile advertising network?
- Why is device detection so important to Adfonic?
- So how fast in Device Atlas?
- Why is it so important for large mobile publishers that device detection occurs at split-second speed?
- Why speedy device detection is so important to Adfonic?
- How does knowing a visitor’s handset help advertisers target key consumer groups?
- How do you see mobile advertising evolving over the next few years?